Persuasion in marketing : the dynamics of marketing's great untapped resource / Horace S. Schwerin and Henry H. Newell ; foreword by Mary Wells Lawrence.
1981
HF5415 .S3617 (Mapit)
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Details
Title
Persuasion in marketing : the dynamics of marketing's great untapped resource / Horace S. Schwerin and Henry H. Newell ; foreword by Mary Wells Lawrence.
Author
ISBN
0471045543
Published
New York : Wiley, [1981]
Copyright
©1981
Language
English
Description
xiii, 259 pages : illustrations ; 24 cm
Call Number
HF5415 .S3617
Dewey Decimal Classification
658.8
Note
"A Ronald Press publication."
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
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