@article{108909,
      note = {Includes index.},
      author = {Stewart, David W. and Furse, David H.},
      url = {http://library.usi.edu/record/108909},
      title = {Effective television advertising : a study of 1000  commercials /},
      publisher = {Lexington Books,},
      recid = {108909},
      pages = {xii, 178 p. ;},
      address = {Lexington, Mass. :},
      year = {1986},
}