TY  - BOOK
T1  - Effective television advertising :a study of 1000 commercials /
DA  - c1986.
CY  - Lexington, Mass. :
AU  - Stewart, David W.
AU  - Furse, David H.
CN  - HF6146.T42 S845 1986
CN  - HF6146.T42
PB  - Lexington Books,
PP  - Lexington, Mass. :
PY  - c1986.
N1  - Includes index.
ID  - 108909
KW  - Television advertising.
SN  - 066911751X (alk. paper)
TI  - Effective television advertising :a study of 1000 commercials /
ER  -