Principles of marketing /: Philip Kotler.

Name: Principles of marketing / Philip Kotler.
ISBN: 0137016239

Principles of marketing / Philip Kotler.

Kotler, Philip.

1983

HF5415 .K636 1983 (Mapit)

Available at General Collection

Formats

Title

Principles of marketing / Philip Kotler.

Author

Edition

Second edition.

ISBN

0137016239

Published

Englewood Cliffs, N.J. : Prentice-Hall, [1983]

Copyright

Language

English

Description

xxiv, 676 pages : illustrations ; 24 cm.

Call Number

HF5415 .K636 1983

Dewey Decimal Classification

658.8

Bibliography, etc. Note

Includes bibliographical references and indexes.

Series

Prentice-Hall series in marketing.

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