@article{111965,
      author = {Johnson, Eugene M. and Scheuing, Eberhard E. and Gaida,  Kathleen A.},
      url = {http://library.usi.edu/record/111965},
      title = {Profitable service marketing /},
      publisher = {Dow Jones-Irwin,},
      recid = {111965},
      pages = {xiv, 303 p. :},
      address = {Homewood, Ill. :},
      year = {1986},
}