TY - BOOK T1 - Why people buy / DA - 1987. CY - New York : AU - O'Shaughnessy, John. CN - HF5415.3 CN - HF5415.3 PB - Oxford University Press, PP - New York : PY - 1987. N1 - Includes index. ID - 116136 KW - Consumers. KW - Motivation research (Marketing) KW - Purchasing. SN - 0195040864 (alk. paper) : SN - 0195040872 (pbk. : alk. paper) TI - Why people buy / ER -