What is branding? / John Murphy
History of branding / Adrian Room
The psychology of names / Leslie Collins
The legal side of branding / Clarke Graham & Mark Peroff
Making your brands work harder / Laurence Hefter
Commercial counterfeiting / Vincent Carratu
Developing new brands / Tom Blackett & Graham Denton
Developing new brand names / John Murphy
Creative execution / Mervyn Kurlansky
The opportunity for world brands / Steve Winram
Branding- the retailer's viewpoint / Terry Leahy
The branding of services / Russell Taylor
Branding in the pharmaceutical industry / Barbara Sandovar
Branding at Austin Rover / Terry Nolan
The wide world of branding / Terry Oliver
The corporate identity as the brand / John Diefenbach
Organising for new product development / Robert Grayson
The future of branding / Klaus Morwind.