Advocacy advertising

Corporate advocacy advertising

Work cat.: Sethi, S.P. Kaiser Aluminum and Chemical Corporation, Oakland, California : use of advocacy advertising to counteract alleged inaccuracies and bias in news reporting, and to seek access to broadcast media, c1982.
BPI ("Advocacy advertising")
Hennepin ("Corporate advocacy advertising")

Here are entered works on corporate or institutional advertising which addresses specific, sometimes controversial, issues that the organizations consider important to themselves, to their image, or to the nation as a whole.