Nonverbal communication in advertising /: edited by Sid Hecker, David W. Stewart.

Name: Nonverbal communication in advertising / edited by Sid Hecker, David W. Stewart.
ISBN: 0669141720 (alk. paper)

Hecker, Sid.; Stewart, David W.; American Psychological Association.; Marketing Science Institute.; Young &amp; Rubicam.

Nonverbal communication in advertising / edited by Sid Hecker, David W. Stewart.

Hecker, Sid.; Stewart, David W.; American Psychological Association. Division of Consumer Psychology.; Marketing Science Institute.; Young & Rubicam.

1988

HF5822 .N66 1988 (Mapit)

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Title

Nonverbal communication in advertising / edited by Sid Hecker, David W. Stewart.

ISBN

0669141720 (alk. paper)

Published

Lexington, Mass. : Lexington Books, [1988]

Copyright

Language

English

Description

viii, 296 pages : illustrations ; 24 cm

Call Number

HF5822 .N66 1988

Dewey Decimal Classification

659.1/01/9

Note

Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam.

Bibliography, etc. Note

Bibliography: p. [265]-290.

Added Author

Hecker, Sid.
Stewart, David W.

Added Corporate Author

American Psychological Association. Division of Consumer Psychology.
Marketing Science Institute.
Young & Rubicam.

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Nonverbal communication in advertising / edited by Sid Hecker, David W. Stewart.

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