Marketing classics :: a selection of influential articles /: [compiled by] Ben M. Enis, Keith K. Cox.

Name: Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox.
ISBN: 0205113796 (pbk.)

Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox.

Enis, Ben M.; Cox, Keith Kohn.

1988

HF5415 .M29748 1988

Available at General Collection

Formats

Title

Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox.

Edition

Sixth edition.

ISBN

0205113796 (pbk.)

Published

[Boston] : Allyn and Bacon, 1988.

Language

English

Description

pages ; 24 cm

Call Number

HF5415 .M29748 1988

Dewey Decimal Classification

658.8

Note

Includes index.

Bibliography, etc. Note

Bibliography: p.

Added Author

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