@article{127308,
      author = {Patti, Charles H. and Moriarty, Sandra E.},
      url = {http://library.usi.edu/record/127308},
      title = {The making of effective advertising /},
      publisher = {Prentice Hall,},
      recid = {127308},
      pages = {xiii, 140 p. :},
      address = {Englewood Cliffs, N.J. :},
      year = {1990},
}