TY  - BOOK
T1  - The making of effective advertising /
DA  - 1990.
CY  - Englewood Cliffs, N.J. :
AU  - Patti, Charles H.
AU  - Moriarty, Sandra E.
CN  - HF5825
CN  - HF5825
PB  - Prentice Hall,
PP  - Englewood Cliffs, N.J. :
PY  - 1990.
ID  - 127308
KW  - Advertising copy.
KW  - Advertising.
SN  - 0135472903
TI  - The making of effective advertising /
ER  -