Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
1990
HF5415.3 .P468 1990 (Mapit)
Available at General Collection
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Details
Title
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Author
Edition
Second edition.
ISBN
0256079617
Published
Homewood, IL : Irwin, [1990]
Copyright
©1990
Language
English
Description
xxiii, 608 pages : illustrations (some color) ; 25 cm.
Call Number
HF5415.3 .P468 1990
Dewey Decimal Classification
658.8/342
Note
Rev. ed. of: Consumer behavior. 1987.
Bibliography, etc. Note
Includes bibliographical references and indexes.
Series
Irwin series in marketing.
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