The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler.
1991
HD59 .H276 1991 (Mapit)
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Details
Title
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler.
Author
ISBN
0471618853
Published
New York : Wiley, [1991]
Copyright
©1991
Language
English
Description
xiv, 306 pages : illustrations ; 24 cm.
Call Number
HD59 .H276 1991
Dewey Decimal Classification
659.2
Bibliography, etc. Note
Includes bibliographical references ( p. 298-299) and index.
Series
Wiley series on business strategy.
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