@article{134785,
      recid = {134785},
      author = {Linneman, Robert E., and Stanton, John L.},
      title = {Making niche marketing work : how to grow bigger by acting  smaller /},
      publisher = {McGraw-Hill,},
      address = {New York :},
      pages = {xii, 260 p. :},
      year = {1991},
      url = {http://library.usi.edu/record/134785},
}