TY - BOOK T1 - Making niche marketing work :how to grow bigger by acting smaller / DA - c1991. CY - New York : AU - Linneman, Robert E., AU - Stanton, John L. CN - HF5415.127 CN - HF5415.127 PB - McGraw-Hill, PP - New York : PY - c1991. ID - 134785 KW - Market segmentation. KW - Marketing research. SN - 0070379548 : TI - Making niche marketing work :how to grow bigger by acting smaller / ER -