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Table of Contents
Introduction
Telenovela: history, transformations and resilience
The making of a telenovela
The audience and the telenovela: transformations and resilience of spectatorship
The influence of the scree convergence, new digital platforms and transmedia narratives on telenovela business model
Telenovela and the new television
Conclusion
Telenovela: history, transformations and resilience
The making of a telenovela
The audience and the telenovela: transformations and resilience of spectatorship
The influence of the scree convergence, new digital platforms and transmedia narratives on telenovela business model
Telenovela and the new television
Conclusion