The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / Rajkumar Venkatesan and Jim Lecinski.
Venkatesan, Rajkumar, author.; Lecinski, Jim, author.; ProQuest (Firm)
2021
HF5415.125 .V46 2021
Available Online

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Title The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / Rajkumar Venkatesan and Jim Lecinski.
Author Venkatesan, Rajkumar, author.
ISBN 9781503628045 (electronic book)
1503628043 (electronic book)
9781503613164
150361316X
Published Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2021.
Language English
Description 1 online resource
Call Number HF5415.125 .V46 2021
Dewey Decimal Classification 658.800285/63
Note Includes index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Description based on print version record.
Added Author Lecinski, Jim, author.
Added Corporate Author ProQuest (Firm)
Available in Other Form Print version: 150361316X
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Marketer's challenge today
AI marketing canvas : a strategic path forward for marketers
Navigating this book
Networks and nodes
The customer relationship moments mental model
What is artificial intelligence and machine learning?
Elements of the AI marketing canvas
Stage 1 : foundation
Stage 2 : experimentation
Stage 3 : expansion
Stage 4 : transformation
Stage 5 : monetization
Putting it all together : Starbucks
Managing change
Getting started
A call to action.

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