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Table of Contents
Marketer's challenge today
AI marketing canvas : a strategic path forward for marketers
Navigating this book
Networks and nodes
The customer relationship moments mental model
What is artificial intelligence and machine learning?
Elements of the AI marketing canvas
Stage 1 : foundation
Stage 2 : experimentation
Stage 3 : expansion
Stage 4 : transformation
Stage 5 : monetization
Putting it all together : Starbucks
Managing change
Getting started
A call to action.
AI marketing canvas : a strategic path forward for marketers
Navigating this book
Networks and nodes
The customer relationship moments mental model
What is artificial intelligence and machine learning?
Elements of the AI marketing canvas
Stage 1 : foundation
Stage 2 : experimentation
Stage 3 : expansion
Stage 4 : transformation
Stage 5 : monetization
Putting it all together : Starbucks
Managing change
Getting started
A call to action.