Islamic Marketing [electronic resource] : Understanding the Socio-Economic, Cultural, and Politico-Legal Environment / by Čedomir Nestorović.

Unlimited

Authorized users

Can lend chapters, not whole ebooks

Islamic Marketing [electronic resource] : Understanding the Socio-Economic, Cultural, and Politico-Legal Environment / by Čedomir Nestorović.

9783319327549
3319327542
9783319327525

Cham : Springer International Publishing : Imprint : Springer, 2016.

English

1 online resource (XXIV, 247 pages 5 illustrations in color.) : online resource.

10.1007/978-3-319-32754-9 doi

HF5410-5417.5

658.8

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

Access limited to authorized users.

text file PDF

Management for professionals.

Print version: 9783319327525

Online Resources > Ebooks
All Resources