TY  - GEN
N2  - Annotation
N2  - Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship.
DO  - 10.1007/978-3-658-15037-2
DO  - doi
AB  - Annotation
AB  - Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship.
T1  - Retail Brand Equity and Loyalty :Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing.
DA  - 2016.
CY  - Wiesbaden :
AU  - Weindel, Julia Katharina.
CN  - HF4999.2-6182
PB  - Springer Fachmedien Wiesbaden,
PP  - Wiesbaden :
PY  - 2016.
N1  - 2.4. Endogeneity Test.
ID  - 1358108
KW  - Business names.
KW  - Retail.
KW  - Brand name products.
KW  - Customer loyalty.
SN  - 9783658150372
SN  - 3658150378
SN  - 9783658150365
SN  - 365815036X
TI  - Retail Brand Equity and Loyalty :Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing.
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-15037-2
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-15037-2
ER  -