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001358108 020__ $$a9783658150372
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001358108 0243_ $$a9783658150365
001358108 0247_ $$a10.1007/978-3-658-15037-2$$2doi
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001358108 049__ $$aISEA
001358108 050_4 $$aHF4999.2-6182
001358108 08204 $$a650
001358108 1001_ $$aWeindel, Julia Katharina.
001358108 24510 $$aRetail Brand Equity and Loyalty :$$bAnalysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing.
001358108 260__ $$aWiesbaden :$$bSpringer Fachmedien Wiesbaden,$$c2016.
001358108 300__ $$a1 online resource (215 pages)
001358108 336__ $$atext$$btxt$$2rdacontent
001358108 337__ $$acomputer$$bc$$2rdamedia
001358108 338__ $$aonline resource$$bcr$$2rdacarrier
001358108 347__ $$atext file$$bPDF$$2rda
001358108 4901_ $$aHandel und Internationales Marketing Retailing and International Marketing
001358108 500__ $$a2.4. Endogeneity Test.
001358108 5050_ $$aForeword; Acknowledgements; Content; Figures; Tables; Abbreviations; A. Introduction; 1. Focus and Relevance; 2. Research Gaps and Literature Review; 2.1. Overview; 2.2. Retail Brand Equity and Retail Image in Retail Sectors; 2.3. Perceived Value and Retail Brand Equity in Retailing; 2.4. Cross-channel Effects in Multichannel Retailing; 2.5. General Research Objectives; 3. Structure and Contribution of the Studies; 3.1. Predictors and Effects of Retail Brand Equity; 3.2. Reciprocal Effects of Perceived Value and Retail Brand Equity.
001358108 5058_ $$a3.3. Interdependent Effects of Multichannel Retailers' Brand Beliefs and Retail Brand Equity4. Further Remarks; B. Study 1: Sector-specific Antecedents of Retail Brand Equity; 1. Introduction; 2. Conceptual Framework and Hypothesis Development; 2.1. Specific Attributes and Retail Brand Equity in Retail Sectors; 2.2. Retail Brand Equity Effects in Retail Sectors; 3. Empirical Study; 3.1. Context and Sampling Method; 3.2. Measurement; 3.3. Method; 3.4. Results; 4. Discussion and Conclusions; 5. Limitations and Directions for Further Research.
001358108 5058_ $$aC. Study 2: Reciprocity between Perceived Value and Retail Brand Equity1. Introduction; 2. Conceptual Framework and Hypothesis Development; 2.1. Reciprocity between Perceived Value and Retail Brand Equity and their Effects on Loyalty; 2.2. Utilitarian and Hedonic Value in Retail Sectors; 3. Empirical Studies; 3.1. Sample Designs; 3.2. Measurements; 3.3. Method; 3.4. Results; 4. General Discussion; 4.1. Theoretical Implications; 4.2. Managerial Implications; 5. Limitations and Further Research; D. Study 3: Interdependencies within Multichannel Retail Structures; 1. Introduction.
001358108 5058_ $$a2. Conceptual Framework and Hypothesis Development2.1. Crosswise Effects within Channel Structures and the Paths to Conative Loyalty; 2.2. Paths within Strong and Weak Offline and Online Channels; 2.3. Reciprocity between Offline and Online Retail Brand Equity in Retail Sectors; 3. Empirical Studies; 3.1. Stimulus Development and Pretests; 3.2. Sample and Procedure; 3.3. Measurements; 3.4. Method; 3.5. Results; 4. General Discussion; 4.1. Implications of Crosswise Interdependencies; 4.2. Implications of Reciprocal Interdependencies; 4.3. Managerial Implications.
001358108 5058_ $$a5. Limitations and Directions for Further ResearchE. Final Remarks; 1. Discussion and Conclusions; 1.1. Core Results; 1.2. Theoretical Implications; 1.3. Managerial Implications; 2. Further Research; References; Appendix; 1. Study 1: Sector-specific Antecedents of Retail Brand Equity; 1.1. Rival Models; 2. Study 2: Reciprocity between Perceived Value and Retail Brand Equity; 2.1. Item Parceling for the Perceived Value Scale; 2.2. Reliability and Validity Tests for the Utilitarian and Hedonic Value Models; 2.3. Measurement Invariance of Utilitarian and Hedonic Value Models.
001358108 506__ $$aAccess limited to authorized users.
001358108 5208_ $$aAnnotation$$bJulia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship.
001358108 588__ $$aDescription based on print version record.
001358108 650_0 $$aBusiness names.
001358108 650_0 $$aRetail.
001358108 650_0 $$aBrand name products.
001358108 650_0 $$aCustomer loyalty.
001358108 655_0 $$aElectronic books
001358108 77608 $$iPrint version:$$aWeindel, Julia Katharina.$$tRetail Brand Equity and Loyalty : Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing.$$dWiesbaden : Springer Fachmedien Wiesbaden, ©2016$$z9783658150365
001358108 830_0 $$aHandel und Internationales Marketing Retailing and International Marketing.
001358108 852__ $$bebk
001358108 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-15037-2$$zOnline Access$$91397441.1
001358108 909CO $$ooai:library.usi.edu:1358108$$pGLOBAL_SET
001358108 980__ $$aBIB
001358108 980__ $$aEBOOK
001358108 982__ $$aEbook
001358108 983__ $$aOnline
001358108 994__ $$a92$$bISE