001358127 000__ 04068cam\a2200529Mi\4500
001358127 001__ 1358127
001358127 003__ OCoLC
001358127 005__ 20230306152616.0
001358127 006__ m\\\\\o\\d\\\\\\\\
001358127 007__ cr\nn\nnnunnun
001358127 008__ 160901s2016\\\\gw\a\\\\o\\\\\000\0\eng\d
001358127 020__ $$a9783319397337
001358127 020__ $$a3319397338
001358127 020__ $$z9783319397313
001358127 0247_ $$a10.1007/978-3-319-39733-7$$2doi
001358127 035__ $$aSP(OCoLC)961857660
001358127 040__ $$aUPM$$beng$$epn$$cUPM$$dOCLCO$$dOCLCQ$$dOCLCF$$dZ5A$$dOCLCQ$$dNJR$$dOCL$$dWYU$$dTKN$$dOCLCQ$$dADU$$dUKBTH
001358127 049__ $$aISEA
001358127 050_4 $$aHF5410-5417.5
001358127 08204 $$a658.8$$223
001358127 1001_ $$aMilutinovic, Veljko,$$eauthor.
001358127 24510 $$aMind Genomics :$$ba Guide to Data-Driven Marketing Strategy /$$cby Veljko Milutinovic, Jakob Salom.
001358127 264_1 $$aCham :$$bSpringer International Publishing :$$bImprint :$$bSpringer,$$c2016.
001358127 300__ $$a1 online resource (XV, 115 pages 142 illustrations) :$$bonline resource
001358127 336__ $$atext$$btxt$$2rdacontent
001358127 337__ $$acomputer$$bc$$2rdamedia
001358127 338__ $$aonline resource$$bcr$$2rdacarrier
001358127 347__ $$atext file$$bPDF$$2rda
001358127 4901_ $$aSpringerBriefs in Business,$$x2191-5482
001358127 5050_ $$aIntroduction to Basic Concepts of Mind Genomics -- Research Challenges -- Case Studies -- The Infrastructure Framework for Mind Genomics -- An Efficient Technological Support for Mind Genomics -- Conclusions.
001358127 506__ $$aAccess limited to authorized users.
001358127 520__ $$aIn this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way.€Mind Genomics helps the seller of products and services to know what people are thinking about them before one ever commits to an approach by knowing what is important to the people one is trying to influence. Mind Genomics identifies what aspects of a general topic are important to the audience, how different people in the audience will respond to different aspects of that topic, and how to pinpoint the viewpoints of different audience segments to each aspect of the topic. A careful step by step approach explains what activities ought to be taken and what scenarios must be followed while applying this method in order to find the right way to capture the hearts and minds of targeted audiences.€This book explains how Mind Genomics plays a matching game with one potential audience and various ways one can present the products and ideas resulting in a systematic approach to influencing others, backed by real data; how one can play with ideas, see patterns imposed by the mind and create new, inductive, applied sciences of the mind, measuring the world using the mind of man as the yardstick. In details it describes how everyday thought is transferred into actionable data and results. Whether one is a senior marketer for a large corporation, a professor at a university, or administrator at a hospital, one could use Mind Genomics to learn how to transform available information into actionable steps that will increase the products sales, or increase the number of interested students for a new university program, or the number of satisfied patients in the hospital with their medical conditions kept at highest levels after leaving it. € Mind Genomics was first introduced by Dr. Howard Moskowitz, an alumnus of Harvard University and the father of Horizontal Segmentation - a widely accepted business model for targeted marketing and profit maximization.€.
001358127 650_0 $$aBusiness.
001358127 650_0 $$aMarketing.
001358127 650_0 $$aData mining.
001358127 650_0 $$aBehavioral sciences.
001358127 650_0 $$aEconomics$$xPsychological aspects.
001358127 655_0 $$aElectronic books
001358127 7001_ $$aSalom, Jakob,$$eauthor.
001358127 77608 $$iPrint version:$$z9783319397313
001358127 830_0 $$aSpringerBriefs in business,$$x2191-5482
001358127 852__ $$bebk
001358127 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-319-39733-7$$zOnline Access$$91397441.1
001358127 909CO $$ooai:library.usi.edu:1358127$$pGLOBAL_SET
001358127 980__ $$aBIB
001358127 980__ $$aEBOOK
001358127 982__ $$aEbook
001358127 983__ $$aOnline
001358127 994__ $$a92$$bISE