Marketing Leadership in Government [electronic resource] : Communicating Responsiveness, Leadership and Credibility.
2016
JA85-85.2
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Linked e-resources
Linked Resource
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
Marketing Leadership in Government [electronic resource] : Communicating Responsiveness, Leadership and Credibility.
Author
ISBN
9781349949182
1349949183 (Trade Cloth)
9781349949199
1349949191
1349949183 (Trade Cloth)
9781349949199
1349949191
Published
New York : Palgrave Macmillan, July 2016.
Distributor
Secaucus : Springer [distributor]
Language
English
Description
1 online resource (xi, 148 pages) : illustrations.
Item Number
9781349949182
Call Number
JA85-85.2
Dewey Decimal Classification
320.014
Summary
Annotation This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.
Note
Annotation This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Series
Palgrave Studies in Political Marketing and Management Ser.
Available in Other Form
Linked Resources
Record Appears in
Table of Contents
Chapter 1. Resolving the Listening versus Leadership Dilemma
Chapter 2. Responsiveness
Chapter 3. Leadership
Chapter 4. Credibility
Chapter 5. Analysing and Advising Governing Leaders.
Chapter 2. Responsiveness
Chapter 3. Leadership
Chapter 4. Credibility
Chapter 5. Analysing and Advising Governing Leaders.