Marketing Leadership in Government [electronic resource] : Communicating Responsiveness, Leadership and Credibility.

Unlimited

Authorized users

Can lend chapters, not whole ebooks

Marketing Leadership in Government [electronic resource] : Communicating Responsiveness, Leadership and Credibility.

9781349949182
1349949183 (Trade Cloth)
9781349949199
1349949191

New York : Palgrave Macmillan, July 2016.

Secaucus : Springer [distributor]

English

1 online resource (xi, 148 pages) : illustrations.

9781349949182

JA85-85.2

320.014

Annotation This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.

Annotation This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.

Includes bibliographical references and index.

Access limited to authorized users.

Palgrave Studies in Political Marketing and Management Ser.

Online Resources > Ebooks
All Resources