Neuroeconomics [electronic resource] / edited by Martin Reuter, Christian Montag.

Unlimited

Authorized users

Can lend chapters, not whole ebooks

Neuroeconomics [electronic resource] / edited by Martin Reuter, Christian Montag.

9783642359231
364235923X
9783642359224
3642359221

Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint : Springer, 2016.

English

1 online resource (XI, 511 pages 88 illustrations, 54 illustrations in color.) : online resource.

10.1007/978-3-642-35923-1 doi

HM1001-1281

155.2
302

This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in "real life." Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.

Includes bibliographical references.

Access limited to authorized users.

text file PDF

Studies in neuroscience, psychology and behavioral economics.

Print version: 9783642359224

Online Resources > Ebooks
All Resources