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Table of Contents
Foreword; Acknowledgements; Abstract; Table of Contents; List of Tables; List of Figures; 1. Introduction and Purpose of the Study; 2. The Market for Higher Education; 2.1 Segmenting the Market; 2.2 Strategic Management Challenges; 3. Assessing Institutional Success in Higher Business Education; 3.1 Performance Indicators in Higher Education; 3.2 Performance Measurement in Higher Education; 3.2.1 Basic Theoretical Principles of Performance Measurement; 3.2.2 Identifying Objective Performance Indicators; 3.3 Determining Institutional Success; 4. Mission Statements in Higher Education.
4.1 The Role of Mission Statements4.2 Mission Content and its Relation to an Institution's Strategic Approach; 4.3 Mission Content and Performance; 5. Strategic Groups in Higher Education; 5.1 Basic Theoretical Principles of Strategic Groups; 5.2 Structural and Identity Related Attributes of Strategic Groups; 5.2.1 Structural Factors; 5.2.2 Identity Related Factors; 6. Evaluating Success: The Value of Benchmarking; 6.1 Method; 6.2 Benchmarking Performance in Higher Education.
7. The Conceptualization of a Model Examining the Strategic Profiles and Factors of Influence on Market Success in Higher Business Education8. Empirical Assessment of Mission Statement Content; 8.1 Analysis Plan; 8.2 Method; 8.2.1 Qualitative Content Analysis; 8.2.2 Codebook Development; 8.2.3 Coding Procedure and Analysis; 8.3 Results; 8.3.1 Data Output and Transformation; 8.3.2 Results and Model Evaluation; 9. Identifying Strategic Groups; 9.1 Analysis Plan; 9.2 Hierarchical Cluster Analysis; 9.2.1 Method; 9.2.3 Internal Evaluation of Results; 9.2.3.1 Cluster Discovery and Configuration.
9.2.3.2 Practicality of Alternative Cluster Solutions9.2.3.3 Appraisement of Cluster Results; 9.2.3.4 Interpretation of Final Cluster Results; 9.2.4 External Evaluation of Results; 9.2.5 Delineation of Key Findings; 10. Identifying Factors of Market Success; 10.1 Analysis Plan; 10.2 Correlations- and Hierarchical Polynomial Regression Analysis; 10.2.1 Method; 10.2.2 Data Screening; 10.2.3 Evaluating the Assumptions of the Model; 10.2.4 Factors of Market Success within the Market as a Whole; 10.2.4.1 Research Objective; 10.2.4.2 Correlations Analysis.
10.2.4.3 Interpretation and Evaluation of Results10.2.4.3.1 Dependent Variable: Ranking; 10.2.4.3.2 Dependent Variable: Admission Rate; 10.2.4.3.3 Dependent Variable: Completion Rate; 10.2.4.3.4 Dependent Variable: Operating Budget per Full-Time Faculty; 10.2.4.3.5 Dependent Variable: % Faculty with a PhD; 10.2.4.3.6 Overall Evaluation of the Model; 10.2.5 Factors of Market Success within Strategic Groups; 10.2.5.1 Research Objective; 10.2.5.2 Factors of Market Success within Cluster 1; 10.2.5.2.1 Correlation Analysis; 10.2.5.2.2 Interpretation and Evaluation of Results.
4.1 The Role of Mission Statements4.2 Mission Content and its Relation to an Institution's Strategic Approach; 4.3 Mission Content and Performance; 5. Strategic Groups in Higher Education; 5.1 Basic Theoretical Principles of Strategic Groups; 5.2 Structural and Identity Related Attributes of Strategic Groups; 5.2.1 Structural Factors; 5.2.2 Identity Related Factors; 6. Evaluating Success: The Value of Benchmarking; 6.1 Method; 6.2 Benchmarking Performance in Higher Education.
7. The Conceptualization of a Model Examining the Strategic Profiles and Factors of Influence on Market Success in Higher Business Education8. Empirical Assessment of Mission Statement Content; 8.1 Analysis Plan; 8.2 Method; 8.2.1 Qualitative Content Analysis; 8.2.2 Codebook Development; 8.2.3 Coding Procedure and Analysis; 8.3 Results; 8.3.1 Data Output and Transformation; 8.3.2 Results and Model Evaluation; 9. Identifying Strategic Groups; 9.1 Analysis Plan; 9.2 Hierarchical Cluster Analysis; 9.2.1 Method; 9.2.3 Internal Evaluation of Results; 9.2.3.1 Cluster Discovery and Configuration.
9.2.3.2 Practicality of Alternative Cluster Solutions9.2.3.3 Appraisement of Cluster Results; 9.2.3.4 Interpretation of Final Cluster Results; 9.2.4 External Evaluation of Results; 9.2.5 Delineation of Key Findings; 10. Identifying Factors of Market Success; 10.1 Analysis Plan; 10.2 Correlations- and Hierarchical Polynomial Regression Analysis; 10.2.1 Method; 10.2.2 Data Screening; 10.2.3 Evaluating the Assumptions of the Model; 10.2.4 Factors of Market Success within the Market as a Whole; 10.2.4.1 Research Objective; 10.2.4.2 Correlations Analysis.
10.2.4.3 Interpretation and Evaluation of Results10.2.4.3.1 Dependent Variable: Ranking; 10.2.4.3.2 Dependent Variable: Admission Rate; 10.2.4.3.3 Dependent Variable: Completion Rate; 10.2.4.3.4 Dependent Variable: Operating Budget per Full-Time Faculty; 10.2.4.3.5 Dependent Variable: % Faculty with a PhD; 10.2.4.3.6 Overall Evaluation of the Model; 10.2.5 Factors of Market Success within Strategic Groups; 10.2.5.1 Research Objective; 10.2.5.2 Factors of Market Success within Cluster 1; 10.2.5.2.1 Correlation Analysis; 10.2.5.2.2 Interpretation and Evaluation of Results.