Business Trends in the Digital Era : Evolution of Theories and Applications / by Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li.
Zhu, Xiaoming, author.; Song, Bingying, author.; Ni, Yingzi, author.; Ren, Yifan, author.; Li, Rui, author.
2016
HD28-70
Available Online

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Title Business Trends in the Digital Era : Evolution of Theories and Applications / by Xiaoming Zhu, Bingying Song, Yingzi Ni, Yifan Ren, Rui Li.
Author Zhu, Xiaoming, author.
ISBN 9789811010798
981101079X
9789811010781
DOI https://doi.org/10.1007/978-981-10-1079-8
Published Singapore : Springer Singapore : Imprint : Springer, 2016.
Language English
Description 1 online resource (XXVIII, 230 pages 44 illustrations) : online resource
Item Number 10.1007/978-981-10-1079-8 doi
Call Number HD28-70
Dewey Decimal Classification 658.4092
Summary This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models. In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story. The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S & T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Added Author Song, Bingying, author.
Ni, Yingzi, author.
Ren, Yifan, author.
Li, Rui, author.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Introduction
1. Trend 1: Big Data: From Raw Data to Big Data
2. Trend 2: Cloud Computing: From Offline Calculation to Cloud Computing
3. Trend 3: Platforms: From the One-sided Market to the One-sided + Two-sided Market
4. Trend 4: Mobile Internet: From PC-Based Internet to Mobile Internet
5. Trend 5: Software-Defined Anything: from Software-Defined Hardware to Software-Defined Anything
6. Trend 6: Outsourcing and Crowdsourcing: From Building All-round Capabilities to Outsourcing and Crowdsourcing
7. Trend 7: Driven by Demand: From Supply Chain to Demand Chain
8. Trend 8: The Long Tail Market: from Economies of Scale to the Long Tail Market
9. Trend 9: Digital Finance: From Traditional Finance to Digital and Internet Finance
10. Trend 10: The O2O Model: from online/offline to the O2O model
11. Seizing Innovation Opportunities
Conclusion
Postscript.

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