British Public Diplomacy and Soft Power : Diplomatic Influence and the Digital Revolution / by James Pamment.
Pamment, James, author.; École nationale supérieure des beaux-arts (France)
2016
JZ1305-JZ2060
Available Online

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Title British Public Diplomacy and Soft Power : Diplomatic Influence and the Digital Revolution / by James Pamment.
Author Pamment, James, author.
Edition First edition.
ISBN 3319432400
9783319432403
9783319432397 (print)
3319432397
DOI https://doi.org/10.1007/978-3-319-43240-3
Published Cham Springer International Publishing Imprint : Palgrave Macmillan, 2016.
Language English
Description 1 online resource (XV, 247 pages 10 illustrations)
Other Standard Identifiers 10.1007/978-3-319-43240-3 doi
Call Number JZ1305-JZ2060
Dewey Decimal Classification 327.2
Summary This volume outlines two decades of reforms at the Foreign & Commonwealth Office (FCO), British Council and BBC World Service - the so-called Public Diplomacy Partners. Between 1995 and 2015, the FCO and its partner organisations in promoting British influence abroad have introduced major changes to how, where and with whom diplomacy is conducted. This unique study links major organisational reforms to the changing political, technological and intellectual contexts of the day. Through detailed case studies over a 20-year period, this study demonstrates how and why British diplomacy evolved from a secretive institution to one understanding its purpose as a global thought leader through concepts such as public diplomacy, digital diplomacy and soft power. It is rich with unpublished documents and case studies, and is the most detailed study of the FCO and British Council in the contemporary period. From Cool Britannia to the recent GREAT campaign via the 2012 Olympics and diplomats on Twitter, this book charts the theory and practice behind a 21st century revolution in British diplomacy. This work will be of much interest to policymakers and advisors, students and researchers, and foreign policy and communication specialists.
Note Includes index.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Source of Description Description based on print version record.
Added Corporate Author École nationale supérieure des beaux-arts (France)
Series Studies in diplomacy and international relations.
Available in Other Form Print version: 3319432397
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Introduction: Diplomacy Re-imagined
1. Identity
2. Influence
3. Engagement
4. Strategic Campaigns
5. Targeted National Promotion
6. Soft Power
7. Discussion.

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