Applied Discourse Analysis [electronic resource] : Popular Culture, Media, and Everyday Life / by Arthur Asa Berger.

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Applied Discourse Analysis [electronic resource] : Popular Culture, Media, and Everyday Life / by Arthur Asa Berger.

9783319471815
3319471813
9783319471808

Cham : Springer International Publishing : Imprint : Palgrave Macmillan, 2016.

English

1 online resource (VIII, 201 pages 36 illustrations) : online resource.

10.1007/978-3-319-47181-5 doi

P87-P96

302.23

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

Includes bibliographical references and index.

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Print version: 9783319471808

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