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Foreword; Acknowledgements; Table of Contents; List of Figures; List of Tables; List of Equations; List of Symbols; 1 Introduction; 1.1 The Invention of the Wheel; 1.2 Methodological and Modelling Framework; 1.3 Research Question and Outline; 2 The Role of Consumers in Innovation Economics; 2.1 The Neglected Demand Side; 2.1.1 The Linear Innovation Model; 2.1.2 The Demand-Pull Modell of Innovation; 2.1.3 A Multidimensional Perspective on Innovation Processes; 2.2 An Evolutionary Perspective; 2.3 The Role of the Demand Side Today; 3 The New Agent-Based Paradigm in Economics.

3.1 Three Pillars of ABM3.1.1 Modelling from an Agent-Based Perspective; 3.1.2 A Definition of Agents; 3.1.3 Simulation as In-Silicio Laboratories; 3.2 Using ABM as a Scientific Tool; 3.2.1 Why Do We Need Agent-Based Modelling?; 3.2.2 Managing the Complexity; 3.2.3 Two Ways of Using Agent-Based Models; 3.2.4 The Need for Verification, Validation and Calibration; 3.3 Implications for the Following Analysis; 4 An ABM of Heterogeneous Consumers and Demand; 4.1 Introducing Remarks; 4.2 The Baseline Simulation Model; 4.2.1 Modelling Multi-Dimensional Product Characteristics.

4.2.2 Basic Procedure of the Simulation Model4.3 Simulation Experiments; 4.3.1 Innovations in a Multidimensional Characteristic Space; 4.3.2 Markets in-between Homogeneous and Heterogeneous Demand; 4.3.3 Implications for Innovation Policies; 4.4 Discussion; 5 Networks of Heterogeneous Agents; 5.1 Informal Knowledge Exchange in Firm Networks; 5.1.1 Introducing Remarks; 5.1.2 Knowledge Exchange and Network Formation Mechanisms; 5.1.3 Model Analysis; 5.2 The Importance of Consumer Networks; 5.2.1 Introducing Remarks; 5.2.2 Bounded Rationality of Consumers; 5.2.3 The Effects of Consumer Networks.

5.3 Discussion6 Bounded Morality of Consumers; 6.1 Introducing Remarks; 6.2 Model Analysis; 6.2.1 Baseline Scenario; 6.2.2 Responsible Innovation and Limited Information; 6.2.3 Responsible Innovation and Networks; 6.3 Discussion; 7 Discussion and Further Research Avenues; Literature.

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