001358428 000__ 03940cam\a2200565Mi\4500 001358428 001__ 1358428 001358428 003__ OCoLC 001358428 005__ 20230306152750.0 001358428 006__ m\\\\\o\\d\\\\\\\\ 001358428 007__ cr\un\nnnunnun 001358428 008__ 170304s2017\\\\enk\\\\\ob\\\\001\0\eng\d 001358428 019__ $$a993469727$$a1005830643$$a1017903405$$a1048142808$$a1066677918$$a1112530983$$a1132322452$$a1204001239 001358428 020__ $$a1352000075 001358428 020__ $$a9781352000078 001358428 020__ $$a9781352000085 001358428 020__ $$a1352000083 001358428 0247_ $$a10.1057/978-1-352-00008-5$$2doi 001358428 035__ $$aSP(OCoLC)1000444772$$z(OCoLC)993469727$$z(OCoLC)1005830643$$z(OCoLC)1017903405$$z(OCoLC)1048142808$$z(OCoLC)1066677918$$z(OCoLC)1112530983$$z(OCoLC)1132322452$$z(OCoLC)1204001239 001358428 040__ $$aCOO$$beng$$epn$$cCOO$$dOCLCO$$dVT2$$dOCLCF$$dNJR$$dINU$$dOCLCO$$dCSAIL$$dOCLCQ$$dUAB$$dK6U$$dD6H$$dAU@$$dCOO$$dWYU$$dOCLCQ$$dOL$$$dOCLCQ$$dERF$$dUKAHL$$dOCLCQ$$dDCT 001358428 049__ $$aISEA 001358428 050_4 $$aHF5415.1255$$b.A39 2017 001358428 08204 $$a658.8/27$$223 001358428 24500 $$aAdvances in corporate branding /$$cedited by John M.T. Balmer, Brunel University London, UK, Shaun M. Powell, University of Wollongong, Australia, Joachim Kernstock, Center of Competence for Brand Management, Switzerland, and Tim Oliver Brexendorf, WHU - Otto Beisheim School of Management, Germany. 001358428 264_1 $$aLondon :$$bPalgrave Macmillan,$$c[2017] 001358428 300__ $$a1 online resource 001358428 336__ $$atext$$btxt$$2rdacontent 001358428 337__ $$acomputer$$bc$$2rdamedia 001358428 338__ $$aonline resource$$bcr$$2rdacarrier 001358428 347__ $$atext file 001358428 347__ $$bPDF 001358428 4901_ $$aJournal of brand management: advanced collections 001358428 504__ $$aIncludes bibliographical references and index. 001358428 5050_ $$aChapter 1 Introduction: Current state and future directions for research on corporate brand management -- Chapter 2 Explicating corporate brands and their management: Reflections and directions from 1995 -- Chapter 3 The importance of corporate brand personality traits to a successful 21st century business -- Chapter 4 Managing the franchised brand: The franchisees' perspective -- Chapter 5 Alliance brands: Building corporate brands through strategic alliances? -- Chapter 6 The role of internal branding in the delivery of employee brand promise -- Chapter 7 An integrated approach to corporate branding -- Chapter 8 Finding sources of brand value: Developing a stakeholder model of brand equity -- Chapter 9 The organic view of the brand: A brand value co-creation model -- Chapter 10 Corporate brand orientation: What is it? What of it? 001358428 506__ $$aAccess limited to authorized users. 001358428 520__ $$aThis prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'. 001358428 650_0 $$aBranding (Marketing) 001358428 655_0 $$aElectronic books 001358428 7001_ $$aBalmer, John M. T. 001358428 7001_ $$aPowell, Shaun M. 001358428 7001_ $$aKernstock, Joachim,$$d1966- 001358428 7001_ $$aBrexendorf, Tim Oliver,$$d1973- 001358428 7730_ $$tSpringer eBooks 001358428 77608 $$iPrint version:$$tAdvances in corporate branding.$$dLondon : Palgrave Macmillan, [2017]$$w(DLC) 2017303524 001358428 830_0 $$aJournal of brand management: advanced collections. 001358428 852__ $$bebk 001358428 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1057/978-1-352-00008-5$$zOnline Access$$91397441.1 001358428 909CO $$ooai:library.usi.edu:1358428$$pGLOBAL_SET 001358428 980__ $$aBIB 001358428 980__ $$aEBOOK 001358428 982__ $$aEbook 001358428 983__ $$aOnline 001358428 994__ $$a92$$bISE