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Acknowledgements
Contents
Editors and Contributors
List of Figures
List of Tables
Part I Introduction
Chapter 1 Media Convergence Meets Deconvergence
Media Convergence as a Concept
Media Convergence and Deconvergence from the Userâ#x80;#x99;s Perspective
The Proliferation of Devices and of Media Related Practices
The Transmedia Flow of Content and the Dissolution of Distinctive Usage Scenarios
The Interconnection of Media and the Management of Domestic Infrastructures
The Convergence and Deconvergence of Media and Communications Markets

The Rationale for Market ConvergenceThe Rationale for Market Deconvergence
Aims and Scope of the Book
References
Chapter 2 Deconstructing â#x80;#x9C;Media Convergenceâ#x80;#x9D;: A Cultural History of the Buzzword, 1980sâ#x80;#x93;2010s
Introduction to a Confusing Term
A Short Prehistory: Media Convergence Before Digitization
Four (Historical) Dimensions that Promote an Understanding of Convergence
Technological Convergence from the Early 1980s
Economic/Market Convergence from the Late 1980s/Early 1990s
Political/Regulatory Convergence from the 1990s

Cultural Convergence from the 2000sA Very Short Quantitative History of the Term
Conclusion: A History of Change and Continuity
References
Part II Media Audiences and Usage
Chapter 3 Convergence in Domestic Media Use? The Interplay of Old and New Media at Home
Introduction: Challenges of convergence in audience and reception studies
Theoretical background: Grasping convergence as a user-driven process
Two concepts of convergent media use: Cultural convergence and consumption convergence

Analyzing convergence: From technological determinism to a user-centered perspectiveAnalyzing convergent media use against the background of the domestication approach
Methodology
Analyzing media repertoires: Coexistence of old and new media
Three patterns of domestic media use
Type 1: Focus on classic media
Type 2: Focus on diverse media
Type 3: Focus on online media
Reasons for the persistence of classic media
Factors promoting terminal convergence
Convergence as an â#x80;#x9C;add-onâ#x80;#x9D;: Convergent media practices beyond the merging of devices

ConclusionReferences
Chapter 4 Blurred Lines, Distinct Forces: The Evolving Practices of Italian TV Audiences in a Convergent Scenario
Researching Convergent Television Viewing Practices: Beyond the Idealizations
Mapping Convergent Viewersâ#x80;#x99; Practices
Main Trends in Italian Convergent Television Consumption
Conclusions: A Doubly Mobile Pyramid
References
Chapter 5 Media Convergence and the Network Society: Media Logic(s), Polymedia and the Transition of the Public Sphere
Introduction
Network Society and Convergence

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