@article{1358529,
      recid = {1358529},
      author = {Connolly, John, and Dolan, Paddy,},
      title = {The Social Organisation of Marketing : a Figurational  Approach to People, Organisations, and Markets /},
      pages = {1 online resource (XIII, 230 pages) :},
      abstract = {The book examines the social processes which have shaped  the development and organisation of various marketing  practices and activities, and the markets associated with  them. Drawing on the figurational-sociological approach  associated with Norbert Elias the contributors explain how  various markets and related marketing practices and  activities are organised, enabled and constrained by the  actions of people at different levels of social  integration. Collectively, The Social Organisation of  Marketing provides insights into topics such as the  consumption and of wine in China, the advertising of  Guinness, the management of on-line communities in Germany,  the corporate social responsibility strategies of  multinational energy corporations in Africa, the concept of  talent management in contemporary organisations, the child  consumer in Ireland, and the constraining and enabling  influences of the American corporate organisational  structure.},
      url = {http://library.usi.edu/record/1358529},
      doi = {https://doi.org/10.1007/978-3-319-51571-7},
}