TY  - GEN
AB  - The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure.
AU  - Connolly, John,
AU  - Dolan, Paddy,
CN  - HF5410-5417.5
DO  - 10.1007/978-3-319-51571-7
DO  - doi
ID  - 1358529
KW  - Business.
KW  - Marketing.
KW  - Globalization.
KW  - Markets.
KW  - Social responsibility of business.
KW  - Mass media.
KW  - Communication.
KW  - Social sciences in mass media.
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-319-51571-7
N2  - The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure.
SN  - 9783319515717
SN  - 3319515713
T1  - The Social Organisation of Marketing :a Figurational Approach to People, Organisations, and Markets /
TI  - The Social Organisation of Marketing :a Figurational Approach to People, Organisations, and Markets /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-319-51571-7
ER  -