The Social Organisation of Marketing : a Figurational Approach to People, Organisations, and Markets / edited by John Connolly, Paddy Dolan.
Connolly, John, editor.; Dolan, Paddy, editor.
2017
HF5410-5417.5
Available Online

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Details

Title
The Social Organisation of Marketing : a Figurational Approach to People, Organisations, and Markets / edited by John Connolly, Paddy Dolan.
ISBN
9783319515717
3319515713
9783319515700
3319515705
DOI
https://doi.org/10.1007/978-3-319-51571-7
Published
Cham Springer International Publishing Imprint : Palgrave Macmillan, 2017.
Language
English
Description
1 online resource (XIII, 230 pages) : online resource
Item Number
10.1007/978-3-319-51571-7 doi
Call Number
HF5410-5417.5
Dewey Decimal Classification
658.8
Summary
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Added Author
Connolly, John, editor.
Dolan, Paddy, editor.
Available in Other Form
Print version: 9783319515700
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Chapter 1. The Social Organisation of Marketing: An Introduction; John Connolly and Paddy Dolan
Chapter 2. Wine and China: Making Sense of an Emerging Market with Figurational Sociology; Jennifer Smith Maguire
Chapter 3. Figurational Dynamics and the Function of Advertising at Arthur Guiness & Sons Ltd: 1876-1960; John Connolly
Chapter 4. Unintentional social consequences of disorganised marketing of Corporate Social Responsibility: Figurational insights from the oil and gas sector in Africa; Stephen Vertigans
Chapter 5. Organisational Dynamics and the Role of the Child in Markets ; Paddy Dolan
Chapter 6. Ballet for the Sun King: Power, Talent and Organisation; John Lever and Stephen Swailes
Chapter 7. "Friends and Followers": The Social Organisation of Firms' Online Communities; Ad van Iterson and Johanna Richter
Chapter 8. Organisations and American Collective Self-Understanding; Stephen Mennell
Chapter 9. Figurational theory: Moving from description and technological empiricism to empirical- theoretical explanations; John Connolly and Paddy Dolan.

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