Handbook of Integrated CSR Communication / edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder.
Diehl, Sandra, editor.; Karmasin, Matthias, editor.; Mueller, Barbara, editor.; Terlutter, Ralf, editor.; Weder, Franzisca, editor.
2017
HF5387-HF5387.5
Available Online

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Title Handbook of Integrated CSR Communication / edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder.
ISBN 9783319447001
3319447009
3319446983
9783319446981
9783319446981
DOI https://doi.org/10.1007/978-3-319-44700-1.
Published Cham : Springer International Publishing : Imprint : Springer, 2017.
Language English
Description 1 online resource (XIII, 501 pages 47 illustrations, 2 illustrations in color)
Item Number 9783319446981
10.1007/978-3-319-44700-1. doi
Call Number HF5387-HF5387.5
Dewey Decimal Classification 174.4
Summary This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Digital File Characteristics text file
PDF
Added Author Diehl, Sandra, editor.
Karmasin, Matthias, editor.
Mueller, Barbara, editor.
Terlutter, Ralf, editor.
Weder, Franzisca, editor.
Series CSR, sustainability, ethics & governance, 2196-7075
Available in Other Form Print version: 9783319446981
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The Concept of Integrated CSR Communication
Introduction and Definition
Part I: Theroretical Foundations of Integrated CSR Communication
Part II: Managerial Aspects of Integrated CSR Communication
Part III: Integrated CSR Communication and New Media
Part IV: Intercultural Integrated CSR Communication
Part V: Special Topics of Intercultural Integrated CSR Communication
Research Outlook an Conclusion.

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