@article{1358620,
      recid = {1358620},
      author = {Diehl, Sandra, and Karmasin, Matthias, and Mueller,  Barbara, and Terlutter, Ralf, and Weder, Franzisca,},
      title = {Handbook of Integrated CSR Communication /},
      pages = {1 online resource (XIII, 501 pages 47 illustrations, 2  illustrations in color)},
      abstract = {This handbook pursues an integrated communication  approach. Drawing on the various fields of organizational  communication and their relevance for CSR, it addresses  innovative topics such as big data, social media, and the  convergence of communication channels, as well as the roles  they play in a successfully integrated CSR communication  program. Further aspects covered include the analysis of  sector-specific, cross-cultural, and ethical challenges  related to the effective communication of CSR. This  handbook is unique in its consistent focus on integrated  communication. It is of interest not only for the  scientific discourse, but will also benefit those  corporations that not only seek to operate in a socially  responsible manner, but also to communicate their efforts  to their various stakeholders. Besides its significant  value for researchers and professionals, the book can also  be used as a reference for undergraduate and graduate  students interested in successful CSR communication.},
      url = {http://library.usi.edu/record/1358620},
      doi = {https://doi.org/10.1007/978-3-319-44700-1.},
}