TY  - GEN
N2  - This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
DO  - 10.1007/978-3-319-44700-1.
DO  - doi
AB  - This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
T1  - Handbook of Integrated CSR Communication /
AU  - Diehl, Sandra,
AU  - Karmasin, Matthias,
AU  - Mueller, Barbara,
AU  - Terlutter, Ralf,
AU  - Weder, Franzisca,
CN  - HF5387-HF5387.5
ID  - 1358620
KW  - Business.
KW  - Industrial management.
KW  - Business ethics.
KW  - Management.
KW  - Communication.
KW  - Sociology.
KW  - Mass media.
SN  - 9783319447001
SN  - 3319447009
SN  - 3319446983
SN  - 9783319446981
TI  - Handbook of Integrated CSR Communication /
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-319-44700-1
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-319-44700-1
ER  -