Online Intermediaries for Co-Creation [electronic resource] : an Explorative Study in Healthcare / by Christoph W. Künne.

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Online Intermediaries for Co-Creation [electronic resource] : an Explorative Study in Healthcare / by Christoph W. Künne.

9783319511245 (electronic book)
3319511246
9783319511238 (print)

Cham : Springer International Publishing : Imprint : Springer, 2018.

English

1 online resource (XVII, 229 pages 66 illustrations) : online resource.

10.1007/978-3-319-51124-5 doi

HD30.2

658.4038

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.

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