Strategy in Airline Loyalty : Frequent Flyer Programs / by Evert R. de Boer.
Boer, Evert R. de, author.
2018
HD28-70
Available Online

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Title Strategy in Airline Loyalty : Frequent Flyer Programs / by Evert R. de Boer.
Author Boer, Evert R. de, author.
ISBN 9783319626000
3319626000
9783319625997
3319625993
DOI https://doi.org/10.1007/978-3-319-62600-0
Published Cham : Springer International Publishing : Imprint : Palgrave Macmillan, 2018.
Language English
Description 1 online resource (XXXII, 268 pages 17 illustrations, 1 illustration in color.) : online resource
Other Standard Identifiers 10.1007/978-3-319-62600-0 doi
Call Number HD28-70
Dewey Decimal Classification 387.71
Summary This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.
Bibliography, etc. Note Includes bibliographical references at the end of each chapters and index.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
In Springer eBooks
Available in Other Form Print version: 9783319625997
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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1. Introduction
2. The different types of frequent flyer programs
3. Core elements of the frequent flyer program
4. The economics and accounting of frequent flyer programs
5. Exploring the eco-system of the frequent flyer program
6. Taking the frequent flyer program to measure
7. Trends and innovations
8. The standalone frequent flyer program
9. Future of the frequent flyer program
10. Conclusion.

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