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Title
Strategy in Airline Loyalty : Frequent Flyer Programs / by Evert R. de Boer.
ISBN
9783319626000
3319626000
9783319625997
3319625993
Published
Cham : Springer International Publishing : Imprint : Palgrave Macmillan, 2018.
Language
English
Description
1 online resource (XXXII, 268 pages 17 illustrations, 1 illustration in color.) : online resource
Item Number
10.1007/978-3-319-62600-0 doi
Call Number
HD28-70
Dewey Decimal Classification
387.71
Summary
This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.
Bibliography, etc. Note
Includes bibliographical references at the end of each chapters and index.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Available in Other Form
Print version: 9783319625997
1. Introduction
2. The different types of frequent flyer programs
3. Core elements of the frequent flyer program
4. The economics and accounting of frequent flyer programs
5. Exploring the eco-system of the frequent flyer program
6. Taking the frequent flyer program to measure
7. Trends and innovations
8. The standalone frequent flyer program
9. Future of the frequent flyer program
10. Conclusion.