Strategy in Airline Loyalty [electronic resource] : Frequent Flyer Programs / by Evert R. de Boer.

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Strategy in Airline Loyalty [electronic resource] : Frequent Flyer Programs / by Evert R. de Boer.

9783319626000
3319626000
9783319625997
3319625993

Cham : Springer International Publishing : Imprint : Palgrave Macmillan, 2018.

English

1 online resource (XXXII, 268 pages 17 illustrations, 1 illustration in color.) : online resource

10.1007/978-3-319-62600-0 doi

HD28-70

387.71

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

Includes bibliographical references at the end of each chapters and index.

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Print version: 9783319625997

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