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001358732 001__ 1358732
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001358732 019__ $$a1020261025$$a1036098959$$a1162487249
001358732 020__ $$a9783319696850
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001358732 020__ $$z9783319696843
001358732 0247_ $$a10.1007/978-3-319-69685-0$$2doi
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001358732 043__ $$an-us---
001358732 049__ $$aISEA
001358732 050_4 $$aP87-P96
001358732 08204 $$a302.23$$223
001358732 1001_ $$aBerger, Arthur Asa,$$eauthor.
001358732 24510 $$aCultural Perspectives on Millennials /$$cby Arthur Asa Berger.
001358732 264_1 $$aCham :$$bSpringer International Publishing :$$bImprint :$$bPalgrave Macmillan,$$c2018.
001358732 300__ $$a1 online resource (XVII, 137 pages 27 illustrations, 15 illustrations in color.) :$$bonline resource
001358732 336__ $$atext$$btxt$$2rdacontent
001358732 337__ $$acomputer$$bc$$2rdamedia
001358732 338__ $$aonline resource$$bcr$$2rdacarrier
001358732 347__ $$atext file$$bPDF$$2rda
001358732 4901_ $$aPalgrave pivot
001358732 504__ $$aIncludes bibliographical references and index.
001358732 5050_ $$aChapter 1: Introduction -- Chapter 2: The Mind and Psyche of Millennials -- Chapter 3: A Sociology of Millennials -- Chapter 4: Myth and Millennials -- Chapter 5: Millennials and the Media -- Chapter 6: Marketing to Millennials -- Chapter 7: Millennials as Shoppers and Consumers -- Chapter 8: Postmodernism and Millennials -- Chapter 9: Politics and Millennials -- Chapter 10: Sexual Identity, Gender, and the Millennials -- Chapter 11: Coda.
001358732 506__ $$aAccess limited to authorized users.
001358732 520__ $$aThis book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millenial, the book also explores the Millennial psyche, marketing to Millennials, Millennials' purchasing preferences, gender and sexuality among Millenials, and Millenials and their relation to postmodernism, among other things. Cultural Perspectives on Millenials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism.
001358732 650_0 $$aCulture$$xStudy and teaching.
001358732 650_0 $$aYouth$$xSocial life and customs.
001358732 650_0 $$aCommunication.
001358732 651_0 $$aUnited States$$xStudy and teaching.
001358732 655_0 $$aElectronic books
001358732 77608 $$iPrint version:$$z9783319696843
001358732 830_0 $$aPalgrave pivot.
001358732 852__ $$bebk
001358732 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-319-69685-0$$zOnline Access$$91397441.1
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001358732 980__ $$aBIB
001358732 980__ $$aEBOOK
001358732 982__ $$aEbook
001358732 983__ $$aOnline
001358732 994__ $$a92$$bISE