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Table of Contents
Part I. Cases on fashion production ; USA apparel manufacturing and domestic sourcing / Carol Elizabeth Harris
Product development process of an international luxury fashion brand : implications to Hong Kong fashion trading and manufacturing companies / Yi-Ning Fung and Tsan-Ming Choi
Application of laser technology in fashion industry / Guoxiang Yuan, Zhuoming Chen and Domenico Luzzi
Part II. Cases on fashion branding and marketing ; Vintage fashion retailing : building the store brand / Julie McColl, Catherine Canning, Linda Shearer and Louise McBride
The internationalization of Italian luxury brands : the Missoni case / Andrea Runfola, Silvia Ranfagni and Simone Guercini
Luxury branding and digitalisation : the case of European brands in China / Serena Rovai
Good practices and considerations in conducting email survey for fashion retail industry / Chi Wai Wu and Kwok Fai Geoffrey Tso
Part III. Cases on fashion retailing and operations ; The key role of retail stores in fast fashion companies : the H&M case study / Elisa Arrigo
Fashion business case study on the German click & collect situation / Peter Bug, Natalie Gordon and Ann-Sophie Staudenmaier
Supply chain strategic fit : two fashion-renting cases / Xiangyu Lai, Shiting Song, Yaqing Xu and Chun-Hung Chiu
Part IV. Cases on sustainability and fashion industry ; Sustainable innovation in the apparel supply chain : case study on TAL Apparel Limited / Jiyoung Kim and Marissa Zorola
Sustainable development in the supplier chain : analysis of a Brazilian fashion retailer's social responsibility program / Rita de Cássia Lopes Moro, Francisca Dantas Mendes and João Amato Neto
Towards closed-loop fashion supply chains : reflections from retailer-facilitated used apparel collection programs / Pui-Sze Chow and Cinty K. Y. Li.
Product development process of an international luxury fashion brand : implications to Hong Kong fashion trading and manufacturing companies / Yi-Ning Fung and Tsan-Ming Choi
Application of laser technology in fashion industry / Guoxiang Yuan, Zhuoming Chen and Domenico Luzzi
Part II. Cases on fashion branding and marketing ; Vintage fashion retailing : building the store brand / Julie McColl, Catherine Canning, Linda Shearer and Louise McBride
The internationalization of Italian luxury brands : the Missoni case / Andrea Runfola, Silvia Ranfagni and Simone Guercini
Luxury branding and digitalisation : the case of European brands in China / Serena Rovai
Good practices and considerations in conducting email survey for fashion retail industry / Chi Wai Wu and Kwok Fai Geoffrey Tso
Part III. Cases on fashion retailing and operations ; The key role of retail stores in fast fashion companies : the H&M case study / Elisa Arrigo
Fashion business case study on the German click & collect situation / Peter Bug, Natalie Gordon and Ann-Sophie Staudenmaier
Supply chain strategic fit : two fashion-renting cases / Xiangyu Lai, Shiting Song, Yaqing Xu and Chun-Hung Chiu
Part IV. Cases on sustainability and fashion industry ; Sustainable innovation in the apparel supply chain : case study on TAL Apparel Limited / Jiyoung Kim and Marissa Zorola
Sustainable development in the supplier chain : analysis of a Brazilian fashion retailer's social responsibility program / Rita de Cássia Lopes Moro, Francisca Dantas Mendes and João Amato Neto
Towards closed-loop fashion supply chains : reflections from retailer-facilitated used apparel collection programs / Pui-Sze Chow and Cinty K. Y. Li.