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Table of Contents
1. A Brand as a Person
2. Gender and Ease of Categorization
3. Global Branding with Brand Gender and Brand Equity
4. Adrogyny, Consumers' Biological Sex, and Cultural Differences
5. Brand Gender and Equity through Brand Design
6. Creating a Strong Sports Shoe Brand
7. The Independent Gender Effects of Logo, Product, and Brand
8. Product Gender and Product Evaluation
9. Salesperson Gender Follows Brand Gender
10. Brand Gender and Brand Alliance
11. How to Create a Personality Scale,
12. The Effect of Brand Gender on Brand Equity
A Simple Fallacy?
13. Summary, Discussion, and Conclusion.
2. Gender and Ease of Categorization
3. Global Branding with Brand Gender and Brand Equity
4. Adrogyny, Consumers' Biological Sex, and Cultural Differences
5. Brand Gender and Equity through Brand Design
6. Creating a Strong Sports Shoe Brand
7. The Independent Gender Effects of Logo, Product, and Brand
8. Product Gender and Product Evaluation
9. Salesperson Gender Follows Brand Gender
10. Brand Gender and Brand Alliance
11. How to Create a Personality Scale,
12. The Effect of Brand Gender on Brand Equity
A Simple Fallacy?
13. Summary, Discussion, and Conclusion.