TY  - GEN
AB  - Providing a critical insight into the growth of the second-hand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The 'pre-loved or pre-owned' clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format
AU  - Ryding, Daniella,
AU  - Henninger, Claudia E.,
AU  - Blazquez Cano, Marta,
CN  - HF5469.7-5481
DO  - 10.1007/978-3-319-71985-6
DO  - doi
ID  - 1358900
KW  - Business.
KW  - Leadership.
KW  - Business logistics.
KW  - Globalization.
KW  - Markets.
KW  - Business and Management
KW  - Emerging Markets/Globalization
KW  - Branding
KW  - Business Strategy/Leadership
KW  - Cross-Cultural Management
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-319-71985-6
N2  - Providing a critical insight into the growth of the second-hand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The 'pre-loved or pre-owned' clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format
SN  - 9783319719856
SN  - 3319719858
SN  - 331971984X
SN  - 9783319719849
T1  - Vintage Luxury Fashion :Exploring the Rise of the Secondhand Clothing Trade
TI  - Vintage Luxury Fashion :Exploring the Rise of the Secondhand Clothing Trade
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-319-71985-6
ER  -