@article{1358910,
      author = {Grzesiak, Mateusz,},
      url = {http://library.usi.edu/record/1358910},
      title = {Personal Brand Creation in the Digital Age : Theory,  Research and Practice /},
      abstract = {Presenting a scientific exploration of personal branding  and digital communication, this ground-breaking book aims  to fill a gap between theory and practice. Describing how  social media can increase brand profiles online, it  explains basic terms before investigating the cultural  context for online personal branding. With a special focus  on YouTube, the author provides a comparative analysis of  two countries (USA and Poland) to open further avenues for  research into this growing area. An essential read for  management and marketing scholars, this study outlines and  explores the evolution of media in the digital age from a  business perspective, and offers a thought-provoking  analysis for those interested in social media.},
      doi = {https://doi.org/10.1007/978-3-319-69697-3},
      recid = {1358910},
      pages = {1 online resource (XVI, 185 pages 42 illustrations) :},
}