001358910 000__ 03121cam\a2200565Mi\4500
001358910 001__ 1358910
001358910 003__ OCoLC
001358910 005__ 20230306152818.0
001358910 006__ m\\\\\o\\d\\\\\\\\
001358910 007__ cr\nn\nnnunnun
001358910 008__ 180320s2018\\\\gw\a\\\\o\\\\\000\0\eng\d
001358910 019__ $$a1029637931$$a1029795008$$a1029848972
001358910 020__ $$a9783319696973
001358910 020__ $$a3319696971
001358910 020__ $$a3319696963
001358910 020__ $$a9783319696966
001358910 020__ $$z3319696963
001358910 020__ $$z9783319696966
001358910 0247_ $$a10.1007/978-3-319-69697-3$$2doi
001358910 0243_ $$a9783319696966
001358910 035__ $$aSP(OCoLC)1033638573$$z(OCoLC)1029637931$$z(OCoLC)1029795008$$z(OCoLC)1029848972
001358910 040__ $$aUPM$$beng$$epn$$cUPM$$dOCLCO$$dOCLCQ$$dYDX$$dOCLCF$$dVT2$$dWYU$$dOCLCQ$$dADU$$dS2H
001358910 049__ $$aISEA
001358910 050_4 $$aHF5415.1255
001358910 08204 $$a658.827$$223
001358910 1001_ $$aGrzesiak, Mateusz,$$eauthor.
001358910 24510 $$aPersonal Brand Creation in the Digital Age :$$bTheory, Research and Practice /$$cby Mateusz Grzesiak.
001358910 264_1 $$aCham :$$bSpringer International Publishing :$$bImprint :$$bPalgrave Pivot,$$c2018.
001358910 300__ $$a1 online resource (XVI, 185 pages 42 illustrations) :$$bonline resource
001358910 336__ $$atext$$btxt$$2rdacontent
001358910 337__ $$acomputer$$bc$$2rdamedia
001358910 338__ $$aonline resource$$bcr$$2rdacarrier
001358910 347__ $$atext file$$bPDF$$2rda
001358910 5050_ $$a1. Introduction -- 2. Personal branding -- Its Essence, Goals and Classification -- 3. Personal branding and the Challenges of the Information Revolution -- 4. Personal branding on YouTube in the United States and in Poland: Comparative Analysis based on Academic Literature and Published Marketing Studies -- 5. Personal branding using of YouTube in the United States and in Poland, as shown by the Results of Empirical Research -- 6. Research Results, Verification of Research Hypotheses and Reccommendations for Practice.
001358910 506__ $$aAccess limited to authorized users.
001358910 520__ $$aPresenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.
001358910 650_0 $$aBusiness.
001358910 650_0 $$aInternet marketing.
001358910 650_0 $$aIndustrial management.
001358910 650_0 $$aPublic relations.
001358910 650_0 $$aLeadership.
001358910 650_0 $$aManagement.
001358910 655_0 $$aElectronic books
001358910 77608 $$iPrint version:$$z9783319696966
001358910 852__ $$bebk
001358910 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-319-69697-3$$zOnline Access$$91397441.1
001358910 909CO $$ooai:library.usi.edu:1358910$$pGLOBAL_SET
001358910 980__ $$aBIB
001358910 980__ $$aEBOOK
001358910 982__ $$aEbook
001358910 983__ $$aOnline
001358910 994__ $$a92$$bISE