Negotiating Business Narratives : Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries / by Sandford Borins, Beth Herst.
Borins, Sandford, author.; Herst, Beth, author.
2018
HD9710-HD9710.37
Available Online

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Title Negotiating Business Narratives : Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries / by Sandford Borins, Beth Herst.
Author Borins, Sandford, author.
ISBN 9783319779232
3319779230
3319779222
9783319779225
DOI https://doi.org/10.1007/978-3-319-77923-2
Published Cham : Springer International Publishing : Imprint : Palgrave Pivot, 2018.
Language English
Description 1 online resource (XIII, 78 pages) : online resource
Item Number 10.1007/978-3-319-77923-2 doi
Call Number HD9710-HD9710.37
Dewey Decimal Classification 338.476292
Summary This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.
Access Note Access limited to authorized users.
Digital File Characteristics text file
PDF
Added Author Herst, Beth, author.
Series Palgrave pivot.
Available in Other Form Print version: 9783319779225
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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1 Conceptual Framework and Methodology
2 Insanely Great: The Dominant IT Fable
3 Cults of Personality: Fables of the Automobile Industry
4 "A Good Dose of Outrage": Financial Trading Fables
5 Conclusion: Narrative Templates and Social Negotiations.

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