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Table of Contents
1 Conceptual Framework and Methodology
2 Insanely Great: The Dominant IT Fable
3 Cults of Personality: Fables of the Automobile Industry
4 "A Good Dose of Outrage": Financial Trading Fables
5 Conclusion: Narrative Templates and Social Negotiations.
2 Insanely Great: The Dominant IT Fable
3 Cults of Personality: Fables of the Automobile Industry
4 "A Good Dose of Outrage": Financial Trading Fables
5 Conclusion: Narrative Templates and Social Negotiations.